Social Business transformation
AntonySatyadas 1100009CNT Tags:  notes novell gruman galen redhat symphony occs domino software web open infoworld social canonical ubuntu 2.0 linux 3,005 Views
Well, we have been saying this for a while. And we have seen customer interest and adoption starting to trend in this direction for sure...
Check out this article by Galen Gruman in Infoworld: http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=Linux+and+Unix&articleId=9128813&taxonomyId=122&pageNumber=1
"Essentially, desktop Linux makes sense as the desktop OS only for thoseemployees who do common work in Office and Web apps. But that's a lotof people."
"OpenOffice is a sound alternative to Microsoft Office, but I spent most of my time with the free IBM Lotus Symphony, which is a slightly better productivity suite than OpenOffice, in the InfoWorld Test Center's evaluation."
"many companies, government agencies, and educational institutions canchuck at least some of them. Those based on XP -- or Windows 2000,which still has a huge installed base in government agencies -- canlook to big savings on licensing, hardware, and training costs."
Interesting write up about activities in IBM center for social software, next to my office here in Cambridge, MA...
Check this article:
"Business information provider Thomson Reuters is already working with the Center to come up with ways for its employees to explore and share the information about patient treatments and outcomes held in its vast databases, according to Bill Marder, senior vice president and general manager of the company's healthcare division. "We're making much better progress than we could ever achieve purely by our own in-house efforts. We could do this alone, but it would take far longer and cost far more," he says."
So how about accessing your social network thru the cloud? Check out the IBM announcement today with LotusLive Engage:
Click to cloud and get: profile andcontact management, online meetings, file sharing, instantmessaging, andlightweight project management capabilities.
These capabilitiesaretightly integrated to provide one of the richest communicationandcollaboration experiences available in the market today.
IBM and MIT recently conducted an analysis of social networks inside IBM to figure out productivity metrics associated with social capital in general and interaction between an employee and their manager in particularOut of several thousand consultants inside IBM, those withstrong virtual links to a manager produced an average of $588 ofrevenue per month over the norm.
The research also found that the average email contact was worth $948 in revenue.
Researchers usedmathematical formulas to analyze the email traffic, address books, andbuddy lists of 2,600 IBM consultants over the course of the year.Read More]
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Good discussion with Ascendant, a leading IBM business partner, as they get ready for IMPACT
"We are working heavily in the health care space, both payors and providers. Additionally, we are currently engaged with several Blue Cross Blue Shields across the country to optimize their member portals and create more agile, online business processes. We have created and combined a unique set of capabilities for our customers. By combining user experience architecture, requirements engineering, and business value measurement with an SOA execution, we are helping health care payors align key business metrics to the user’s experience and then ensure end-to-end execution of the solution. The technical solution often encompasses many parts of the IBM platform, including WebSphere Portal, Process Server, Lotus Connection, DataPower, Rational Team Concert and Build Forge.
We are also helping customers across a variety of industries adopt and execute social computing strategies. We are currently working on many corporate communication and collaboration strategies and are creating “internal Facebook-like” solutions, extending online communities to partner communities. Working with a variety of large brands to improve their online shopping experience, we are stressing the importance of “social commerce” applications and strategies in the shopping experience."
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Check out this news:
"The new community enables companies to gain real-time access to IBM subject matter experts to support sales leads and client implementations. Partners can also create personalized profiling tools to develop online communities that make their skills visible to other partners, connect with them on new technology innovations and joint sales leads and develop and deliver new technologies online through interactive forums before test-marketing or taking offerings directly to clients"
"Based on Lotus Connections, IBM's enterprise networking and collaboration technology, PartnerWorld Communities enables members to collaborate through a secure network that connects people around a focused task or goal using blogs, forums, private teaming spaces for solution design and market planning activities, social bookmarking and RSS feeds for real-time access to key topics of interest"
A great example is partnering to go win Stimulus funding...
Congrats MIT team for winning the DARPA challenge...
"The Darpa Network Challenge, which took place on Saturday, offered a cash prize for the first group to successfully locate 10 large red weather balloons hidden at a string of secret locations across the US.Competitors were asked to use the internet and social networking sites to discover the whereabouts of the balloons" ...
Way to go..
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Great video on social selling in action with SugarCRM and IBM Connections -- rfp response scenario... check it out: http://www.youtube.com/watch?v=a3CnYJImchc
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Today’s customers expect more. They expect you to know them as individuals, to anticipate their needs and to surprise them with interesting new products and services. Yet the traditional approaches to innovation and customer intimacy are hopelessly archaic in today’s world.
Learn how social business and an end-to-end approach to commerce can change the way you interact with your customers, building their loyalty and your brand.
Attend Interconnect Singapore Oct 9-11: interconnect Singapore
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Does becoming a social business mean transformed business processes? better business outcomes? well
So why should you go to IBM to help your organization transform to become a Social Business?
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There are several interesting ways by which you can integrate social tools into your business process, and yes transform them.
The social tools itself introduce "social processes" such as
Then you have business processes that gets transformed:
What is it gonna take to provide your client/employees/partners to bring your brand to every experience, unlock creativity everywhere, eliminate guesswork and deploy however you want?
1. use social tools from where you spend most of your time online --- @ work or @ personal
- email clients like Notes, Exchange, etc.
- intranet/extranet/internet portals / web sites
- functional (CRM, ERP, SCM, HR, etc) or Line of Business Applications -- ie your systems of record
- mobile device
you integrate the social tools/capabilities into these environments
2. make the social platform your primary system of engagement/interaction:
- surface relevant activities/tasks within that social platform based on context/next action
- integrate the systems of record into this social platform
3. bring together the systems of engagement and record:
- data in motion: make activity stream the common backplane
- data at rest: apply traditional database joins
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1. Activity Streams drives Systems Integration across People and Internet of things
2. Expertise on demand re-defines how work gets done
3. Every Employee becomes a brand advocate
4. Social serious gaming dominates user engagement
5. Your customer will manage your reputation
6. Workers determine performance and incentives