“Document-centric collaboration by itself just isn’t enough. You needto have something people-oriented right alongside it,” said Oliver Young, ananalyst at Forrester Research."
“There is pent-up demand among learners for easy-to-use tools thatsimplify the process of connecting a person with the need to know to a personwho knows,” said Rozwell from Gartner
At IBM, 53,000 employees use a homegrownsocial networking tool called Beehive. An IBMer’s Beehive page typicallycontains his or her work history and pictures. “Formerly, you had to walk intosomeone’s office to get a sense of a person,” said Carol Sormilic, an IBMvice president. Beehive works hand in hand with IBM’scorporatewide employee directory called Blue Pages, which surfaced commerciallyin Lotus Connections.
IBM is tying Beehive and Blue Pages intoadditional Web 2.0 tools, including blogs, wikis and the company’s Twitter-likeapplication, called BlueTwit, which has some 2,000 users so far. The companyalso encourages “crowdsourcing,” in which expertise on a given topic issolicited from the social network community.