1. Reduce cost
2. Improve Pipeline and yield
3. Retain customers and reach new markets
Questions to ask
- Do you have the right marketing mix?
- Have you optimized your yield from the leads and the costs?
- Are you taking the right steps to address the current economic downturn?
- Got a good strategy for customer retention?
- How are you leveraging social media/web 2.0 to reduce the cost of marketing collateral? Transform awareness and opportunity identification?
- Are you using the right Collaboration tools?
- What is the marketing agency really doing for you?
- Is the marketing team making sales calls? Are they close to the customer?
- Targeted messaging?
- Lead management?