Check out this news:
"The new community enables companies to gain real-time access to IBM
subject matter experts to support sales leads and client
implementations. Partners can also create personalized profiling tools
to develop online communities that make their skills visible to other
partners, connect with them on new technology innovations and joint
sales leads and develop and deliver new technologies online through
interactive forums before test-marketing or taking offerings directly
"Based on Lotus Connections, IBM's enterprise networking and
collaboration technology, PartnerWorld Communities enables members to
collaborate through a secure network that connects people around a
focused task or goal using blogs, forums, private teaming spaces for
solution design and market planning activities, social bookmarking and
RSS feeds for real-time access to key topics of interest"
A great example is partnering to go win Stimulus funding...