Increasingly, technology is helping make life easier in a large-scale, objective fashion albeit more focused in certain geographic regions. On the other hand, companis are also focusing on providing the consumer market with intensely subjective experiences which may indicate a trend of increased personal isolation: for example, a company has developed newwearable display for video iPods (typically costing 3x the cost of a typical iPod). We are accessible through cellphones, on the go; now we are accessible to entertainment providers, on-the-go.
Services on-the-go, tend to be context dependent; my choice in music and TV programs may be different from that of someone ten years younger. This may also be contingent on the time-zone I currently reside, to be able to get certain programming, and on the time of day. All of these point to a class of services, I have been referring to as context-aware services. An extreme version of this is when your cellphone announces to you that you are within walking distance of your favorite Chinese restaurant chain and it is near lunchtime in the current time zone.
Context-aware Services (CAS) is a convergence of a number technologies and paradigms: SOA, telecom, banking and personalization, to name a few. In some cases, context-aware services relate to the specific domain in which we are functioning: e.g., financial markets vs consumer banking vs insurance, etc.
This is what we will gradually see emerging on the horizon this year as the New Year dawns. Happy New Year!