With the emergence of new technology and how people interact with each other through the internet, social media is a big part of people’s lives these days. Yelp is a big part of social media. When people are looking for a restaurant to eat at or where they should get their hair cuts or even which dentist they should choose, many now refer to Yelp.com. Yelp gives people the opportunity to write reviews of restaurants and services they have experienced and let the world know about it. With many people having smart phones at the palm of their hands, anywhere they go they can refer to Yelp and find out where they would like to go for dinner that night, replying mostly on their own experience or other people’s experiences that they have read on Yelp. Yelp check ins can also be posted to Facebook, which is another social media portal. By posting it on Facebook, your friends are now intrigued to try this place you raved about.