Call of Duty: Elite
Beachhead Studios developed a special social service for Call of Duty: Black Ops players and Call of Duty: Modern Warfare 3 named Call of Duty: Elite. Call of Duty: Elite shares some of the common feature with Bungie.net and Battle.net such as lifetime statistics across multiple games as well as a multitude of social-networking options. Activision-the owner of the Call of Duty franchise displayed Call of Duty: Elite at E3 2011. User can also pay 49.99 U.S dollar per year subscription for all the free features including exclusive premium features such as monthly downloadable content, daily competitions with virtual and real life prizes, the ability to level up clan, pro analysis and strategies, Elite TV, and more. Elite has a console app for the Xbox 360 and PlayStation 3 and a mobile app for Smartphone such as the IPhone and Android phone. There is also a Facebook integration, which allows users with Facebook accounts to see their Facebook friends when they come online to any Call of Duty title and allows them to invite their friends to a lobby from the Facebook app. Call of Duty: Elite is a major success for social business. Activision implemented a social networking app to its own successful titles such as Modern Warfare 3, Black Ops was a very good strategy. In the future, there will be many similar products for the upcoming games.