stev0dundun 270005274B Tags:  cloud box.net dropbox google+ team_red google google_drive cloud_storage 1,720 Visits
-Caleb Garling, via Wired.com/Cloudline
A purported leaked screenshot of a Google Drive download page. Image courtesy of TalkAndroid
This morning, Ars Technica’s Jon Brodkin reported on newly leaked images of Google Drive, a rumored cloud storage offering from the web storage king. Gmail already offers more than 7 gigabytes (GB) of email storage, so the question was, what will Google Drive offer. From these leaked images — the validity of which is unverified — the answer is 5GB, even though last week it was 2GB.
Why the screenshots would show different starting sizes is unclear. Assuming the images are real, they could have been taken from different stages of development, or may not be representative of the final version that Google will offer.
In the last few months rumors have swirled any many have speculated on when exactly Google is going to jump into the consumer cloud storage market. Companies like DropBox and Box both offer gigabytes of free storage so that anyone can access their PDF’s, pictures and documents from any web browser. Despite not yet having a dedicated service, Google is still the web’s storage giant, so such a product is inevitable.
Have your say: Will you take Google Drive for a ride if 5 GB is on offer? Should the folks at DropBox be worried?
stev0dundun 270005274B Tags:  feedback profit team_red google consumer consumer_surveys 1,306 Visits
-Adario Strange, via PCMag.com
In recent years Google has taken its fair share of criticism from publishers as its Google News aggregation and AdWords micro-advertising have disrupted traditional publishing in major ways. But a new product quietly launched by Google this week might provide a powerful new business model for online publishing.
Google Consumer Surveys allows publishers to make money from running various micro-surveys on their sites. When a user visits a participating site, they will be presented with a survey before being allowed access to the content (text, video, or apps). Think of it as a soft paywall in which the user still gets the content for free, and doesn't need to register, but can't simply click the well-known "skip this ad" link to access the desired content. Once the short survey is filled out, the users gets her content for free, the publisher earns a small payment, and the company behind the survey gets the valuable market data it was looking for from a real, sometimes demographically specific person.
Large or small companies can target survey questions toward the general U.S. population for $0.10 per response (or $150.00 for 1,500 responses), or opt for demographic targeting at $0.50 per response ($750.00 for 1,500). Insights are grouped by demographics including income, location (U.S. Northeast, South, Midwest, West Coast), age (18-24, 25-34, 35-65+) and gender.
After setting up a survey, companies have the ability to view extremely detailed breakdowns of the survey answer data. Alcohol, tobacco, gambling, and pharmaceutical products are currently excluded from the program. Publishers already set up to use the survey tool with their content offerings include The Texas Tribune, the Star Tribune, and Adweek.
"The idea behind Google Consumer Surveys is to create a model that benefits everyone," said Google product manager Paul McDonald. "You get to keep enjoying your favorite online content, publishers have an additional option for making money from that content, and businesses have a new way of finding out what their customers want."
Upon further inspection, it does appear that Google may have finally discovered the Holy Grail for monetizing digital content in a way that benefits everyone. Few consumers have a problem filling out short, anonymous surveys, most online publishers have already learned that surveys are a fun way to engage visitors, particularly when it comes to niche sites, and large companies absolutely live and die on the vital data that market research provides regarding emerging trends, and current consumers tastes.
stev0dundun 270005274B Tags:  protocol http internet google backend spdy web_basics team_red web_standards microsoft 1,465 Visits
-Scott Gilbertson, via WedMonkey.com
Microsoft wants in on the drive to speed up the web. The company plans to submit its proposal for a faster internet protocol to the standards body charged with creating HTTP 2.0.
Not coincidentally, that standards body, the Internet Engineering Task Force (IETF), is meeting this week to discuss the future of the venerable Hypertext Transfer Protocol, better known as HTTP. On the agenda is creating HTTP 2.0, a faster, modern approach to internet communication.
One candidate for HTTP 2.0 is Google’s SPDY protocol. Pronounced “speedy,” Google’s proposal would replace the HTTP protocol — the language currently used when your browser talks to a web server. When you request a webpage or a file from a server, chances are your browser sends that request using HTTP. The server answers using HTTP, too. This is why “http” appears at the beginning of most web addresses.
The SPDY protocol handles all the same tasks as HTTP, but SPDY can do it all about 50 percent faster. Chrome and Firefox both support SPDY and several large sites, including Google and Twitter, are already serving pages over SPDY where possible.
Part of the IETF’s agenda this week is to discuss the SPDY proposal, and the possibility of turning it into a standard.
But now Microsoft is submitting another proposal for the IETF to consider.
Microsoft’s new HTTP Speed+Mobility lacks a catchy name, but otherwise appears to cover much of the same territory SPDY has staked out. Though details on exactly what HTTP Speed+Mobility entails are thin, judging by the blog post announcing it, HTTP Speed+Mobility builds on SPDY but also includes improvements drawn from work on the HTML5 WebSockets API. The emphasis is on not just the web and web browsers, but mobile apps.
“We think that apps — not just browsers — should get faster,” writes Microsoft’s Jean Paoli, General Manager of Interoperability Strategy.
To do that, Microsoft’s HTTP Speed+Mobility “starts from both the Google SPDY protocol and the work the industry has done around WebSockets.” What’s unclear from the initial post is exactly where HTTP Speed+Mobility goes from that hybrid starting point.
But clearly Microsoft isn’t opposed to SPDY. “SPDY has done a great job raising awareness of web performance and taking a ‘clean slate’ approach to improving HTTP,” writes Paoli. “The main departures from SPDY are to address the needs of mobile devices and applications.”
SPDY co-inventor Mike Belshe writes on Google+ that he welcomes Microsoft’s efforts and looks forward to “real-world performance metrics and open source implementations so that we can all evaluate them.”
Belshe also notes that Microsoft’s implication that SPDY is not optimized for mobile “is not true.” Belshe says that the available evidence suggests that developers are generally happy using SPDY in mobile apps, “but it could always be better, of course.”
The process of creating a faster HTTP replacement will not mean simply picking any one vendor’s protocol and standardizing it. Hopefully the IETF will take the best ideas from all sides and combine them into a single protocol that can speed up the web. The exact details — and any potential speed gains — from Microsoft’s HTTP Speed+Mobility contribution remain to be seen, but the more input the IETF gets the better HTTP 2.0 will likely be.
Search is the great triumph of computer science and mathematics. A multi-billion dollar industry was built from a highly technical paper about random walks on the web, which was becoming more obtuse as it grew exponentially.
Google’s search breakthrough ensured that the web would not be a victim of its own success.
Now, the social web faces a similar problem. It is enormous, and growing, and central to our lives. There are many successful companies in the social space, just as there were search leaders before Google emerged. Yet so far there is no Google for the social graph.
It’s a huge opportunity. But the challenges may even be more daunting than dynamically assigning relevance to any given webpage — as huge an idea as that was when Google re-invented search with PageRank.
There are obvious similarities to the challenge of indexing the social graph, but special problems as well. For one thing, there doesn’t appear to be anything to generalize over the entire social graph, so maybe there’s no search-level problem that needs to be solved: Perhaps it’s a collection of specific problems.
Like the larger web graph — the sum total of all web pages and the hyperlinks — the social graph is people and the connections among them. A non-virtual social graph has always existed: People get married, have children, have friends, are employed, and so on. More and more non-virtual relationships have an analog in the digital realm, like a “real” friend who is also your Facebook friend. But some relationships exist only in the digital realm — poking someone on Facebook or following someone on Twitter.
To be fair, there are specialized applications within specific social networks, such as LinkedIn’s “People you may know” feature and Twitter’s (grammatically suspect) “Who to follow.” Other applications of social web data are often domain-specific: last.fm recommends music that you might like, and Netflix recommends movies that you might like by looking at the preferences of millions of people.
What’s needed is something which links up these islands, where we all live part of the time, into a single, contiguous nation.
It won’t be easy. I’d like to offer up four challenges that I find important, though undoubtedly there are more:
What problem are we trying to solve? Search solved the problem of proliferation of web pages that were no longer captured by directories. A good question to ask is: What’s the guiding central problem of the social universe?
A person is the sum of all of their profiles: Identity across social networks must be solved. Linking Facebook, Twitter, Google Reader, LinkedIn, etc. would be invaluable to researchers. Actions across social networks are similar (liking, following/friending, sharing, etc.), so to have a complete list of actions from a single individual across networks would vastly increase the amount of data available from looking at a single social network.
Every user has her own slice of the social graph: No two social graphs look alike, whereas the web graph looks the same for everyone.
Let data be free: Many types of social data are not public or are difficult to get. All Twitter data is only accessible to the select few members of the firehose club. Facebook data is available for only a select few users. Search was made possible by web crawlers and a similar accessibility of data must be in place for the social graph. Of course, accessibility of data brings up lots of privacy concerns.
So, cool things are being done with subsets of the social graph, but is there going to be one company to rule them all? Put another way, web graph is to Google as social graph is to … what?
Many new players, including my company, are betting on discovery as the answer. Today, discovery is applied to specific genres — restaurants, movies, books, friends — but to give you recommendations, it needs to harness and use a lot of data from the social graph. In theory, once you’ve done one genre well you should be able to do the others.
I’m interested in your opinions. Have I missed a company that’s using the social graph in a really unique way? Perhaps I’m asking for too much? I’m still optimistic: That there will be a Google-equivalent to the social graph and that company will be the next big thing.
Ok so I thought the Google Map's April Fools joke was funny until I recently discovered Gmail Tap. There has been numerous complaints about how texting can be a problem in certain scenarios. What Gmail TAP does is it replaces the normal qwerty keyboard and fills it with a "dot" and a "line." The idea behind Google TAP is Morse code. It is Google's method to bring back a dying communication form. This video is a must see.
Getting back to topic, all these jokes and gimmicks that Google is posting today on April fools is a strategic method of social media. Even though these jokes are irrelevant/just for fun they bring a load of traffic to the Google website. This is truly a fun way to use social media to create a positive upon the Google branding.
Google Maps 8-bit LOL!
Google made a hilarious and extremely entertaining video about Google Maps. Within the video the developers created a 8-bit version of Google Maps to be compatible with the old school Nintendo NES. To really get the true enjoyment you must check out the video for yourself. The neat aspect of this April Fools joke is that it actually is real and functioning. If you visit you Google Maps simply click on "Quest" to view the 8-bit version of Google Maps. It is quite remarkable how Google has so much fun with their applications. This is probably the coolest April Fools joke I have seen to date. I'll keep you all updated if there is anymore.
Google Docs is an amazing application built within the Google infrastructure. The most amazing aspect of Google Docs is that this application is a real-time collaborative tool. Google Docs allows you to share single files or entire folders with other individuals. Multiple individuals have the ability to edit, modify, view, and/or save from the Google Docs if permissions are appropriately granted. Google Docs has a easy to use word document application that allows editing very similar to Microsoft Word. Similarly there is also a spreadsheet tool similar to Excel. and presentation application like PowerPoint. Google Docs also offers the ability to create forms and make collaborative drawings. Google Docs truly is utilizing the internet for effective collaboration between individuals.
With the recent downturn of the economy, many people are looking for all kinds of ways to save money but still have some fun in their lives. Many websites have developed over the last 2 years to offer deals in your local neighborhood to encourage people to come out and spend money in their local communities, whether it is for a restaurant, spa services or buy chocolates and flowers at Edible Arrangements. One of the ones that I have been subscribed to is Google offers. Google offers is a great website where you can find many deals in your local community. Google offers would send me an email whenever it finds deals that people at Google offers might interest me. I have received offers to some of my favorite restaurants and for movie tickets, which got me to buy instantly. Imagine with this website how many people is reached with such offers that they will most likely buy and enjoy the savings!
hanhnguyen 2700051WJH Tags:  advertising red team google business adwords network tgmc social 1,707 Visits
Google Adwords is initial release on October 23, 2000 by Google, Inc. It is Google’s main advertising product and main source of revenue. In 2010, Google Adwords brought 28 billion dollar in revenues for its company. The United States Sales and Support division of Google Adwords is based in Mountain View, California, and the major secondary office is located in Ann Arbor, Michigan. The Engineering for Google Adwords is based in Mountain View, California. The Adwords offers many services such as PPC also know as pay-per-click advertising, which is an internet-advertising model, used to direct traffic to websites, where advertisers pay Google when the ad is clicked. The other services are cost-per-thousand (CPM) advertising, text, banner, and rich-media ads. Google’s text advertisement is short, consisting of one headline and two additional text lines. Over the last five years, Google has made a conscious decision to incorporate social network “user sentiment” into the “Ad Rank” algorithm that use to determine which ads show up on search engine results page.