YouTube is the most well known
video-sharing website in the world. The founder are Steve Chen, Chad Hurley,
Jawed Karim, later they sold Youtube to Google for 1.65 billion US dollar. The
company is based in San Bruno, California, and uses Adobe Flash Video and HTML5
technology to display a wide variety of user-generated video content. The
videos are movie clips, TV clips, music video, video blog, interactive video
movies, movie trailers and other creative motion picture contents. Individual
users are the group that uploaded most of the contents on YouTube. However,
media corporations such as CBS, BBC, VEVO, Hulu, and other organizations are
the group that uploaded copyright contents such as music video, movie clips,
and documentation. If a user uploads a copyright video, He or she will be
notified by YouTube and the company will take the video down. YouTube continues
growing and it is one of the best channels for social network. Many users
become YouTube partner to gain profit from their contents.
Tumblr is a microblogging
platform and social networking website. David Karp is the Founder, and CEO of
Tumblr, Inc. He founded the company in April 27, 2007. Since then, Tumblr grows
rapidly and it is occupying position 39th on Alexa ranking chart as
of March 2012. Tumblr provides a space named “tumblelog” for users to post
multimedia and other content. The owners of the tumblelogs can make their blog
private or let other users to follow them. Many of Tumblr features utilize the
“dashboard” interface, where users can choose option to post content and post
or follow other users’ blogs. Tumblr is one of the well-known social networking
services, and users can utilize its feature to expand networking and interact
with other user.
is a business-related social networking website. Reid Hoffman, Allen Blue,
Konstantin Guericke, Eric Ly, Jean-Luc Vailant founded the company in Santa
Monica, California in 2003. The company headquarter is located in Mountain
View, California, USA. LinkedIn’s famous slogan is “Relationships Matter.” The
website is mainly used for professional networking. The primary purpose of LinkedIn is providing
a solution for users to maintain a list of professional contacts and manage
their relationship with their “Connections.” The users can invite anyone to
become a connection. However, LinkedIn has a feature to prevent spam users. A user keeps send invite to an individual and
he or she selects “I don’t know” or “Spam” option on the invite email, this
counts against the inviter. If the inviter gets too many of such responses, the
account may be restricted or closed. LinkedIn is a very important tool for
social business for professional users or organizations to maintain their
is an Open Source Operating System developed by Google. Android is designed for
mobile devices such as Smartphone and tablet computers using a Linux-based
operating system. Android was originally
developed in secret by Android Corporation. On August 17, 2005 Google acquired
Android Inc. and made Android Inc. a wholly owned subsidiary of Google Inc.
Some of the key employees of Android Inc, such as Rich Miner and Chris White
stayed at the company after the acquisition. Recently, Ice Cream Sandwich 4.0
is the latest version of Android for Smartphone. It was announced on October 19, 2011, and brought many interesting
feature to users including facial recognition unlock, network data usage
monitoring and control, unified social networking contracts, photography
enhancements, offline email searching, app folders, and information sharing
using NFC. Android is currently the most popular operating system on Smartphone
and it is a very important platform for social media and social networking with
Google Adwords is initial
release on October 23, 2000 by Google, Inc. It is Google’s main advertising
product and main source of revenue. In 2010, Google Adwords brought 28 billion
dollar in revenues for its company. The United States Sales and Support
division of Google Adwords is based in Mountain View, California, and the major
secondary office is located in Ann Arbor, Michigan. The Engineering for Google
Adwords is based in Mountain View, California. The Adwords offers many services
such as PPC also know as pay-per-click advertising, which is an
internet-advertising model, used to direct traffic to websites, where
advertisers pay Google when the ad is clicked. The other services are
cost-per-thousand (CPM) advertising, text, banner, and rich-media ads. Google’s
text advertisement is short, consisting of one headline and two additional text
lines. Over the last five years, Google has made a conscious decision to
incorporate social network “user sentiment” into the “Ad Rank” algorithm that
use to determine which ads show up on search engine results page.
Global Business Services is a professional consulting and services division of IBM, that accounts for nearly 20% of IBM's global (annual) revenue.
In a press release on 01/12/2012, IBM and GBS announced that they would be collaborating to introduce a series of new social business initiatives to help organizations capitalize on opportunities being pushed by the evolving (social media) trends. The new measures will be predominantly carried out by IBM, but will leverage the GBS group to incorporate the IBM Lotus Notes - and later the Domino platform - applications, to enable mobile/remote accessibility to promote client value.
International Business Machines Corporation is the third largest publicly traded technology company in the world. IBM specializes in: hardware, software, consulting, and multinational-business infrastructure.
IBM believes that "it takes networks of people to create business value."
IBM's Three (3) Tenants to Social Business:
A social business is engaged; deeply connecting people to be involved in productive, efficient ways.
A social business is transparent; removing boundaries, allowing people to align actions to help drive business results.
A social business is transparent; leveraging business information/insight to address evolving opportunities.
American Telephone & Telegraph is the second largest telephony provider in the United States.
AT&T heavily leverages Twitter, Facebook, TouTube, and LinkedIn (most, on a daily basis) to help promote themselves, and their services.
As one of the leaders in the telephony business, including a highly-interactive Cable-TV service (U-verse), generating social response is imperative to keeping up with current trends to differentiate themselves from a dense competitive field; including Verizon, Sprint, etc.
AT&T ensures that all company information can be easily acccessed from all the major serach engines.
AT&T Business Care platforms increase value by enabling customers to search for and find information through experts, communitym forums, and more.
"When customers ask questions using their own words, it is easier for others to find the information they are looking for, faster."
- Gary Smith, VP AT&T Enterprise Mobility Customer Care & Business Social Media Care.
Microsoft Corporation is a world-leader in computer software. In the last decade, Microsoft has taken strides towards advancing their hardware business with the evolution of the X-Box gaming platform and mobile phones.
Current attempts to delve into the social media realm can be attributed to the company's new operating system (OS), Windows 8, the X-Box Live online community, and the revamped Office 2010 Suite.
Office 2010 showed a considerable change over the previous (2007) version: cloud integration. In an attempt to compete with GoogleDocs, a free service offered to anyone with a free G(oogle)mail account, MS Office 2010's features are a lackluster attempt.
In an attempt to compete with the evergrowing IBM DeveloperWorks and SalesForce.com's 'Chatter' enterprise social networking platform, Microsoft hopes to unroll an overhaul of their SharePoint system to integrate many of the key social features being adopted in the new web 2.0 era.
Beachhead Studios developed
a special social service for Call of Duty: Black Ops players and Call of Duty:
Modern Warfare 3 named Call of Duty: Elite. Call of Duty: Elite shares some of
the common feature with Bungie.net and Battle.net such as lifetime statistics
across multiple games as well as a multitude of social-networking options.
Activision-the owner of the Call of Duty franchise displayed Call of Duty:
Elite at E3 2011. User can also pay 49.99 U.S dollar per year subscription for
all the free features including exclusive premium features such as monthly downloadable
content, daily competitions with virtual and real life prizes, the ability to
level up clan, pro analysis and strategies, Elite TV, and more. Elite has a
console app for the Xbox 360 and PlayStation 3 and a mobile app for Smartphone
such as the IPhone and Android phone. There is also a Facebook integration,
which allows users with Facebook accounts to see their Facebook friends when
they come online to any Call of Duty title and allows them to invite their
friends to a lobby from the Facebook app. Call of Duty: Elite is a major
success for social business. Activision implemented a social networking app to
its own successful titles such as Modern Warfare 3, Black Ops was a very good
strategy. In the future, there will be many similar products for the upcoming
Salesforce.com was founded
in 1999, California by Marc Benioff and Parker Harris. Salesforce.com
headquarter is located in One Market Plaza, San Francisco. The company is best known for its Customer
Relationship Management (CRM) product. Salesforce is currently ranked number 27
in Fourtune’s 100 Best Companies to Work For in 2012. Recently, the company has
expanded its enterprise software into the “social enterprise arena.” One of
Salesforce newest product is Sales Cloud. The Sales Cloud is an application
that runs in the cloud, it includes a real-time sales collaborative tool called
Chatter, provide sales representatives with a complete customer profile and account
history. The application also offers tool to track all the opportunity-related
data including milestones, decision makers, customer communications, and any
other information unique to the company’s sales process. Salesforce.com is the
leading company in social enterprise software, and the company is doing very well
with its strategy focusing on social business.
Newegg.com is a e-retailer that is committed to offer a superior shopping experience, rapid d
elivery, and stellar customer service. Currently Newegg carries over three million different products. Newegg is heavily praised by tech enthusiasts and novice e-shoppers alike. One of the main reasons why Newegg has grown to such popularity is due to their product feedback pages.
A vast majority of shoppers flock to Newegg because Newegg has defined and set a high precedent for product reviews and feedback within the community. In essence, Newegg is flooded with various peers reviewing and commenting on products that they purchased from Newegg to encourage or discourage the performance, reliability, design, and functions of a given product. With a combination of great pricing, speedy delivery, excellent customer and heavily reliable reviews/feedback Newegg has found itself to be extremely successful.
With many large corporation out in the business world. Smaller businesses really need to consider their target market. Traditionally marketing to an audience cost large sums of money. In this particular era, marketing, if done right, can be free. How? Social Media.
Staying diligent with social media portals such as Facebook, Twitter, Tumblr, and other networks, is a key lifeline for small business marketing. With the design of social networks, the majority of business is generated by word of mouth. Entrepreneurs need to understand that business in the social media era is not dependant on how well they advertise, but how well their customers love and express their love publically about your goods or services. Approximately only 15% of perspective clients will believe company generated advertisements while, the remaining 85% strongly trust and believe in peer reviews and testimonials.
An excellent company that portrays social media is Fantastic Fam. They are a small business that has targeted various markets through social networks. Check out their products at
Non-profits and organizations use Social Media too...
Businesses are not the only ones taking advantage of social media, non-profits and various other organizations are taking a strong foothold as well.
Non-profits and other organizations alike post on the web to ensure a message or idea is communicated out to the public. Similarly to businesses, if this message or idea isn't targeted to a audience or is unable to be found, the message becomes useless and totally ineffective. To prevent this particular incident social media plays a huge role.
Social media portals such as Facebook, Twitter, Tumblr, and other networking sites allow messages, updates, and ideas to be viewed by thousands of individuals at a time. The nice aspect of sites like Facebook is that the audience does not have to go to the message, the message comes to them, in this case their Facebook update feed.
Staying in tune with social media brings in a wealth of benefits for both businesses, non-profits, organizations, and general individuals. Social media is no longer an option, it is a must!
Below is a video how non-profits can attract donors using social media