American Telephone & Telegraph is the second largest telephony provider in the United States.
AT&T heavily leverages Twitter, Facebook, TouTube, and LinkedIn (most, on a daily basis) to help promote themselves, and their services.
As one of the leaders in the telephony business, including a highly-interactive Cable-TV service (U-verse), generating social response is imperative to keeping up with current trends to differentiate themselves from a dense competitive field; including Verizon, Sprint, etc.
AT&T ensures that all company information can be easily acccessed from all the major serach engines.
AT&T Business Care platforms increase value by enabling customers to search for and find information through experts, communitym forums, and more.
"When customers ask questions using their own words, it is easier for others to find the information they are looking for, faster."
- Gary Smith, VP AT&T Enterprise Mobility Customer Care & Business Social Media Care.