Non-profits and organizations use Social Media too...
Businesses are not the only ones taking advantage of social media, non-profits and various other organizations are taking a strong foothold as well.
Non-profits and other organizations alike post on the web to ensure a message or idea is communicated out to the public. Similarly to businesses, if this message or idea isn't targeted to a audience or is unable to be found, the message becomes useless and totally ineffective. To prevent this particular incident social media plays a huge role.
Social media portals such as Facebook, Twitter, Tumblr, and other networking sites allow messages, updates, and ideas to be viewed by thousands of individuals at a time. The nice aspect of sites like Facebook is that the audience does not have to go to the message, the message comes to them, in this case their Facebook update feed.
Staying in tune with social media brings in a wealth of benefits for both businesses, non-profits, organizations, and general individuals. Social media is no longer an option, it is a must!
Below is a video how non-profits can attract donors using social media