Microsoft Corporation is a world-leader in computer software. In the last decade, Microsoft has taken strides towards advancing their hardware business with the evolution of the X-Box gaming platform and mobile phones.
Current attempts to delve into the social media realm can be attributed to the company's new operating system (OS), Windows 8, the X-Box Live online community, and the revamped Office 2010 Suite.
Office 2010 showed a considerable change over the previous (2007) version: cloud integration. In an attempt to compete with GoogleDocs, a free service offered to anyone with a free G(oogle)mail account, MS Office 2010's features are a lackluster attempt.
In an attempt to compete with the evergrowing IBM DeveloperWorks and SalesForce.com's 'Chatter' enterprise social networking platform, Microsoft hopes to unroll an overhaul of their SharePoint system to integrate many of the key social features being adopted in the new web 2.0 era.