Marketing Performance Optimization
IBM® provides a strategic top-down approach to
marketing performance management and planning. Using a shared framework,
marketers can easily monetize approved marketing plans and programs.
Once the budget has been approved, project managers can engage other
groups needed for project success. And by aggregating projects and their
costs across quarters and years, executive planners can better plan and
optimize their marketing spending.
IBM’s approach to marketing performance helps... [More]