Unica Interactive Marketing OnDemand products
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IBM Unica Interactive Marketing
Target, create, and deliver effective email marketing and web personalization programs
With Unica Interactive Marketing OnDemand, marketers can quickly analyze visitor and customer behavior, and design and deliver email and web content that’s more personal, relevant, and effective. Finally, one intuitive application unifies best-of-breed web analytics, email marketing, and web personalization – without burdening IT or requiring complex multi-vendor integration.
Transforming Analysis into Effective Segmentation and Targeting
With Unica Interactive Marketing OnDemand, marketers can immediately
transform their analytic insights into effective segments and targeting
rules that can power email, direct mail, or web site personalization
campaigns: it’s as easy as drag-and-drop.
Web Page Personalization and Optimization
With Unica Interactive Marketing OnDemand, web site personalization is as easy as email marketing. Marketers can extend segmentation, targeting rules, offers and messages they’ve already defined for email campaigns to their web sites – ensuring that customers get the right offer even if they aren’t receiving or opening emails. They can also target anonymous web site visitors with personalization campaigns based on referring URL, search terms, geographic location, and other knowledge. It’s even easy to test various combinations of content, layout, and color – so marketers can optimize the performance of every page, and keep optimizing it as sites and customers evolve.
Fast, Flexible Integration with a Single Unica SoftTag
Marketers can instantly begin acting on their insights by dragging and dropping any group of customers or visitors they analyze to turn them into a marketing segment.
Interactive Marketing OnDemand empowers marketers to personalize their site via a simple point-and-click user interface, without burdening technical resources.