Search Marketing Solution
The IBM Enterprise Marketing Management (EMM) Search Marketing
Solution is a pay per click (PPC) management solution that improves
top-line business results, reduces operational costs and demonstrates
returns on PPC investments. Fast and flexible, the solution enables data
driven decision making, A/B testing, result confidence, streamlines
workflow across multiple search engines and drives outstanding PPC
The EMM Search Marketing Solution is part of the IBM Coremetrics
Digital Marketing Optimization Suite, which makes it easier to execute
marketing campaign efforts across channels, campaigns and devices.
The Search Marketing Solution provides the following benefits:
- Develop a comprehensive understanding of paid-search performance
with advanced segmentation capabilities and rich sets of metrics,
powered by IBM® Coremetrics® Lifetime Individual Visitor Experience
- Reduce paid-search costs associated with expensive visitors by
retargeting them cost-effectively through IBM® Coremetrics® LIVEmail
and IBM® Coremetrics® AdTarget directly from the IBM® Coremetrics®
Search Marketing product.
- Optimize budget allocation and marketing mix with robust
cross-channel reporting that helps compare paid-search performance
against other marketing channels.
- Understand how well your paid-search program drives visitor
acquisition, conversion and retention goals, and optimize the
performance of automated bid rules using dozens of attributed,
- Create comprehensive A/B tests with landing page testing and the
advertisements being presented to the person searching. Detailed
confidence scores provide an understanding of how well the tests are
- Identify top-and bottom-performers and elements requiring
refinement. Make instant adjustments using campaign cloning, keyword
suggestions, keyword zoom, landing page analysis, bulk edit and create,
geo-targeting, advanced filtering and Google Quality Score.
- Optimize performance and increase the reach of your PPC program
with sophisticated automation that supports and enhances primary
- Calculate true return on investment, avoid overbidding on
unprofitable terms and react to low inventory situations by importing
business data such as margin, COGS, inventory and more.
For more details refer to link Search Marketing Solution