Product Recommendations Solution
The IBM Enterprise Marketing Management (EMM) Product Recommendation
Solution automatically generates personalized product recommendations
based on each customer's current and historical shopping interests,
trends and business rules to present customers with the most relevant,
effective and timely recommendation possible for wherever they are in
the buying process.
Improve conversion rates and increase average order value by
providing relevant product recommendations that help website visitors
find the products they are looking for and discover new products. In
addition, you can obtain incremental revenue by including relevant
products recommendations in order and shipping confirmations emails,
offers and newsletters and retargeting campaigns.
The EMM Product Recommendation Solution can help you achieve the following benefits:
- Maximize conversion by delivering contextual, behavior-based product
recommendations in a timely fashion. Each visitor is presented with the
optimal and relevant set of product recommendations to maximize
- Incorporate personalized recommendations into product and category
pages, search results, shopping carts, emails, newsletters, social media
sites, mobile applications, kiosks and call centers to reach customers
wherever they are interacting with your brand.
- Drive profiles and recommendations in real time based on observed
behaviors, top selling items, last item purchased, last item added to
cart, last item viewed and more.
- Use recommendations on search landing pages to increase relevancy of
results and reduce bounce rate. Paid search and onsite search landing
pages can be enhanced with personalized recommendations.
- Manage sophisticated recommendations scenarios and tailor
recommendation outcomes to align to your exact revenue, margin and
inventory goals. Preview capabilities provide complete insight into the
recommendation engine logic from affinity index scores to business rule
logic overlay. Manage rules and affinity settings and adjust the
underlying algorithms to meet business goals.
- Use best-in-class reporting and analysis with executive dashboards
and native reports to effectively communicate the value of product
recommendation programs to a variety of audiences. Perform deeper levels
of analysis, such as A/B testing, product performance, segmentation,
and cross-session conversion analysis to measure and improve
Integration with the IBM Coremetrics Digital Marketing Suite
The Product Recommendation Solution is part of the IBM Coremetrics
Digital Marketing Optimization Suite which fuses customer profiles, web
analytics and marketing execution. This helps empower marketers to turn
site visitors into repeat customers and loyal advocates by orchestrating
a compelling experience throughout each customer's digital life cycle.