Event-based Marketing Solution
The IBM® Event-based Marketing solution is a complete set of
capabilities focused on identifying the opportune moment to extend a
message to a customer or prospect. Most solutions can react to direct
changes in customer behavior and deliver an outbound message. But IBM's
solution does much more.
Only IBM has the capability to evaluate high volumes of volatile
data, such as transactional data, in order to detect nuanced changes in
behavior over time. These "events" detected at the right time coincide
with relevant opportunities to cross-sell a product or service, prevent
the customer from leaving for a competitor, or nurture the customer
IBM's comprehensive Event-based Marketing solution includes the following features:
- Identify points in time, on an individual basis, for cross sell
offers, proactive intervention to prevent attrition, or contact that
deepens the customer relationship. These points of time are identified
by monitoring detailed transactional data and other behavior for
millions of customers simultaneously.
- Conduct further prioritization and decision-making to determine
what should happen next in your campaign, then include customers in
outbound campaigns where appropriate.
- Schedule action through a salesperson or other channel that can follow up in a timely manner.
With IBM's Event-Based Marketing solution marketers can achieve the following objectives:
- Gain more timely insights into customer needs and opportunities.
Track complex events, behavior patterns and trends for millions of
customers concurrently, and alert marketers to needs and opportunities
sooner than through traditional campaign-focused marketing.
- Improve results and reduce guesswork by eliminating questions
about who and when to target, and what to offer, instead ensuring that
relevancy is improved by letting the customer dictate the terms and
conditions of the contact.
- Respond more quickly to opportunities by knowing more about
customer needs than the competition, and automatically triggering
outreach to customers at the most opportune moments.
- Make an impact immediately using a packaged library of event-based
marketing “triggers.” Packaged libraries ensure that industry best
practices are followed, deployments are accelerated and high rates of
ROI are consistently achieved.
For more details refer Event Based Marketing Solution