Increase visitor engagement, conversions and retention through targeted content recommendations
IBM® Coremetrics® Content Recommendations helps you present
the most relevant, effective and timely content to your website
visitors. This software automatically delivers the most targeted content
based on each visitor’s current and historical interests, the wisdom of
the crowd, and programmable business rules. This helps visitors
progress through the various stages of engagement, from first-time
clicks to frequent site visits and contributions.
Coremetrics Content Recommendations:
- Provides smarter content recommendations through
algorithms and personalization components that are 100 percent
automated and continually learned from new crowd and individual data.
- Can be delivered through multiple channels throughout websites, mobile applications, call centers, intranets and extranets.
- Offers comprehensive analysis and reporting through executive dashboards and native reports.
- Helps give marketing more control with an easy-to-use interface and fast, simple implementation of this hosted, software-as-a-service solution.
Provides smarter content recommendations
highly targeted recommendations of a variety of content assets
including articles, videos, customer testimonials, recipes, education
modules, frequently asked questions documents, white papers and more.
you flexibility, visibility and control through business rule
management. Now you can align content recommendations with business
- Provides a self-learning engine that can be tuned to help
you increase site visits, conversions, brand engagements and
- Allows you to test, analyze and continuously optimize your program performance.
help you optimize your marketing efforts and engage your customers with
personalized recommendations that are behavior-based, relevant and
Can be delivered through multiple channels
you provide a personalized and consistent experience for your customers
through the different channels they use to interact with your brand.
relevant recommendations on website pages and search results pages, and
recommendations beyond the website in emails, display ads, mobile
applications, social media sites, call centers and offline channels.
- Allows you to create and deploy best practice recommendations throughout the multiple delivery points.
Offers comprehensive analysis and reporting
- Helps increase productivity through automated recommendations, intuitive reports and pre-defined executive dashboards.
you to perform deeper levels of analysis to measure and improve
performance. This includes content performance, segmentation and
Helps give marketing more control
- Easily manage rules and affinity settings to optimize your recommendation set to meet business goals.
- Promote, exclude, boost, and deemphasize content assets.
- Fully adjust the underlying algorithm to optimize your recommendation set to meet business goals.
built-in A/B testing to identify the best performing algorithms and
rule sets for continuous optimization of recommendation programs.
- Deploy the solution without multiple tagging initiatives to save resources and keep your team focused on marketing projects.
Coremetrics Content Recommendations resources