How to get budget and internal approval for a marketing technology project.
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Often a marketing technology need can slip in priority because the true benefits of adoption are difficult to articulate. Unica’s work with hundreds of clients provide a natural resource for building a compelling business case for the investment.
Business justification for marketing technology can come in several forms:
ROI is often only one part of the justification process. It also is important to take into account the marketing technology’s strategic alignment with the company’s business goals and objectives, process impact, and fit with corporate architecture standards.