With IBM® Unica® PredictiveInsight, marketers are empowered to build
predictive models on their own, without the help of analytical
specialists, so they can improve the results of all their marketing
programs. Unica PredictiveInsight gives marketing users the power
to determine the most effective customer segmentation methods, which
customers are most likely to respond, customer lifetime value, and
the best cross-sell opportunities for each customer.
PredictiveInsight contains powerful predictive modeling features
designed for use by marketing business users, not trained statisticians:
customer response, identify the best products for cross-sell, identify
optimal customer segmentation and forecast lifetime value.
- Utilize user-friendly wizards which guide marketers through every step.
- Leverage many of the most powerful predictive algorithms and approaches, rather than being limited to just one or two.
which model, from among those built, is best suited and will achieve
the best results with Unica PredictiveInsight automated model
Built-to-answer marketing questions
- Increase response rates to marketing campaigns by better identifying the best targets.
- Increase revenues by building better customer relationships with more relevant offers based on predictive insights.
- Reduce costs by empowering marketers to do their own predictive analytics, minimizing required outside expertise.
- Reduce costs by wasting less on ineffective communications.
advantage of the user friendly wizards, which walks marketers through
the modeling process and automatically picks the best variables for
- Multiple automated deployment options include Score within Campaign, Score on database or
data file, Score within model directly, or export C or SAS code.
- Provides wizards for standard operations, but also allows manual mode for expert users.
the response modeler, cross seller, customer segmenter and customer
valuator to predict, identify and analyze important behaviors and
- Segment customers based on preferences and target with offers they are more likely to respond to.
- Rich set of included algorithms and unique capability to pick automatically the best one.
Unica PredictiveInsight resources