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Enterprise Marketing Management Personalization Solution
The IBM® Enterprise Marketing Management Personalization Solution
combines deep segmentation and lifetime behavioral data with the tools
necessary to take action and reach customers through traditional
channels such as print, stores and call centers; and through digital
channels including the web, email, display advertisements, mobile
devices and social media.
The Enterprise Marketing Management Personalization Solution can help
your organization enhance the one-to-one customer conversation and
create opportunities for conversion, higher lifetime value and greater
retention over the full customer life cycle. - Comprehensive protocol support including:
- Enhance the one-to-one conversation with each customer by understanding their unique needs and past behaviors.
- Use
deep insight into each customer's interests and lifetime interactions
for highly personalized content, including product recommendations and
marketing offers in their preferred communication channel.
- Ensure
only business beneficial communications and offers are made to
customers with intuitive marketer-driven rules and controls.
- Understand the impact of personalization programs on conversions with ready to use dashboard reporting.
For more details refer Personalization Solution
Marcações: 
solution
interact
emessage
unica
coremetrics
emm
offer
personalization
intelligent
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