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Enterprise Marketing Management Digital Marketing Optimization
Digital Marketing OptimizationThe IBM® Coremetrics® Digital Marketing Optimization Suite seamlessly
integrates the data and insights garnered from customer profiles and
web analytics into applications designed to easily execute display
advertising, search campaigns, email, and personalized recommendations
through online, social and mobile channels.
With the need to respond quickly and effectively to capture and
retain the attention of customers, marketers need the tools that allow
them to easily execute and automate marketing efforts in real time — not
just at scale, but also on a one-to-one level to provide relevant
content and offerings. With digital marketing execution solutions from
the Coremetrics Suite, marketers benefit from:
- A solution that supports all marketing
channels and campaigns, thereby decreasing the complexities associated
with integrating multiple vendors
- A data syndication and online marketing
application that enables personalization and optimization of display
advertising campaigns
- The industry’s most sophisticated
recommendation engine to automatically generate personalized product and
content recommendations
- A closed-loop email marketing system that
links online profiles of visitor and customer activity with your email
vendor to execute highly targeted email campaigns
- Data-driven, streamlined search marketing
tools to improve top-line business results, reduce operational costs,
and demonstrate returns on Pay-Per-Click (PPC) investments
Marketing optimization is a continuous process. To that end, all of
the solutions within the digital marketing execution component of the
Coremetrics Suite are built so that the results of any campaign you
execute are automatically measured and fed back into your customer
profiles and web analytics for optimal learning and performance.
Marcações: 
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marketing
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