Enterprise Marketing Management Digital Marketing Optimization
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Digital Marketing Optimization
The IBM® Coremetrics® Digital Marketing Optimization Suite seamlessly integrates the data and insights garnered from customer profiles and web analytics into applications designed to easily execute display advertising, search campaigns, email, and personalized recommendations through online, social and mobile channels.
With the need to respond quickly and effectively to capture and retain the attention of customers, marketers need the tools that allow them to easily execute and automate marketing efforts in real time — not just at scale, but also on a one-to-one level to provide relevant content and offerings. With digital marketing execution solutions from the Coremetrics Suite, marketers benefit from:
Marketing optimization is a continuous process. To that end, all of the solutions within the digital marketing execution component of the Coremetrics Suite are built so that the results of any campaign you execute are automatically measured and fed back into your customer profiles and web analytics for optimal learning and performance.