IBM® Coremetrics® AdTarget leverages granular visitor activities
captured by IBM® Coremetrics® Web Analytics to enable delivery of highly
relevant display ads and increase visitor reacquisition rates..
AdTarget clients increase reach by placing relevant ads before larger,
better-segmented audiences faster. They minimize marketing costs by
leveraging lower cost channels to reacquire registered visitors. Partner
integrations eliminate typical site tagging obstacles and Coremetrics
Web Analytics provides powerful attribution capabilities to track how
well ads drive website conversions.
the cost of placing ad network tags by leveraging the Coremetrics Web
Analytics tags that already exist throughout your website. Track
extensive visitor interactions that far exceed the limited data captured
by today’s ad network tags.
- Track how display ad click-through
and view-through drive website conversions, evaluate display
advertising in the context of the entire marketing program, and optimize
marketing mix with comprehensive cross-session, multi-channel views.
sophisticated data segments to capture detailed behaviors down to the
specific event type level, and customize segments to meet individual ad
Full analytics integration
- Minimize implementation complexity and IT dependency with simplified tagging.
more relevant ads before larger, better-segmented audiences faster by
simultaneously managing multiple certified Coremetrics AdTarget
- Minimize marketing costs by avoiding targeting already registered visitors.
- Increase ad conversion with personalized messages.
Click and impression attribution
- Identify your best reacquisition and conversion campaigns and optimize your marketing mix accordingly.
specific audience segments using a rich set of visitor activity
metrics. Edit, add and delete new segments to accommodate changing data
- Analyze the performance of display ad campaigns with a single view.
- Monitor and manage your syndication configuration with each individual certified partner display advertising partner.
Highly segmented data syndication
- Increase visitor reacquisition with more effective display advertising campaigns fueled by rich web site visitor behavior data.
- Allow the creation of rich audience segments and syndication of data to a choice of certified behavioral targeting partners.
Coremetrics AdTarget resources