IBM® Unica® Email Optimization helps you design and measure the
efficacy of your digital marketing messages. You can determine how your
email will look across desktop, webmail and mobile email clients,
including AOL, GMail, Yahoo!, Hotmail, Apple products, IBM Lotus®
products, Microsoft Office and more. Discover if your IPs are on any
blacklists, if your email address is landing into spam folders, and test
all the links and images in your email as part of a comprehensive,
virtual quality assurance (QA) workflow.
Using IBM Unica Email Optimization, you will be able to use today’s benchmarks to improve tomorrow’s results and:
true customer behavior and engagement with your brand and emails, based
on real activity straight out of the customer's mailbox. This is data
that marketers never had before and cannot do without.
every link in your emails across the world's most important social
networks to uncover new actionable insights and the viral value of your
- Track whether your emails are being delivered
to the inbox or spam folder — and improve performance through quick and
- Set the framework for your email
reputation through whitelisting, blacklist monitoring, and individual
email campaign delivery diagnostics
- Identify your mobile audience through device identification to capitalize on opportunity across channels.
- Learn how email drives activity across social networks, and reward your biggest fans or improve your channel-specific targeting.
the profiles to help create smarter and more targeted messaging by
understanding how consumers use and interact with content in multiple
channels, enhancing your customer profiles with true cross-channel
Social email analytics
brand integrity and gauge multi-channel presence throughout the social
marketplace through comprehensive reporting. Uncover your most potent
- Understand the impact that the social
ecosphere is having on your brands, how they are perceived, what kind of
content ends up on a social network, and measure the viral potency of
email links in the social marketplace.
- Benefit through
platform-specific insight by learning not only to which network an email
link was shared, but the platform or device it came from, granting
unprecedented insight into consumer behavior.
your brand’s integrity by knowing exactly what your customers will see
in their inbox, whether they’re mobile, web and desktop email clients.
- Understand and check the rendering of your links as they make their way to the social marketplace.
your email creatives through a structured quality assurance process:
verify your links and images, spellcheck your content and test your code
for W3C compliance.
- Edit and correct your code online and see
the changes manifest across the world’s most important email clients
through a powerful set of optimization tools.
- Ensure the click after the click by testing your landing pages for brand and rendering integrity for devices and browsers.
- Track deliverability across more than 150 B2B and B2C domains in 68 countries worldwide.
your deliverability against an industry wide benchmark based on the
delivery and measurement of five billion plus emails per month.
insight that you need to resolve delivery challenges and technical
configuration problems by helping you quickly identify the root cause,
including deployment and seeding, authentication and identity, and
metrics and insight.
Unica Email Optimization resources