Determine the right message to present in inbound marketing channels
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With IBM® Unica® Interact, marketers can personalize in real time the experience of customers interacting with websites, call centers, and other inbound marketing channels. The use of Unica Interact in combination with IBM Coremetrics® Intelligent Offer allows personalized offers to be delivered with product recommendations, increasing the relevance of appeal of personalized messages delivered in real time.
Unica Interact uses powerful, behavioral targeting analytics and marketer-defined business logic to deliver the optimal marketing message in each case: