IBM Unica Optimize can ensure your customers receive the most
relevant and profitable offers while satisfying the needs of individual
business areas and minimizing customer contact fatigue?
Unica Optimize to help mathematically determine the best communications
for each customer based on the customer’s interaction history, offer
details, channel preferences, time frame, business constraints and rules
and marketing objectives.
- Define configurable capacity
constraints, such as size of the marketing budget limits, the allowable
number of contacts per customer per period, how many offers of each type
are available, number of telemarketing calls that can be made per
period, or direct mail pieces that can be sent.
- Define recorded
preferences for each customer, such as preferred channel to receive
communications, maximum number of contacts each customer wishes to
receive each month, and primary product or service interests.
rules based on business considerations, such as limits on what offers
can be combined, allowable sequences and timing of offers (“if A, then
not B within 30 days”), minimum credit scores for certain offers,
exclusions of specific customers and offer-specific opt-outs. And define
marketing goals to be specified, such as maximizing customer value,
revenue, profit, or probability of response.