With IBM® Unica® Leads, marketers can more effectively notify and
deliver leads to sales teams and qualified agents, monitor their
disposition and measure results from leads passed. Unica Leads helps
marketers increase lead close rates, which improves the return on
investment (ROI) of lead generation marketing investments.
Unica Leads improves the end-to-end lead routing and monitoring process and fills the critical gap between marketing and sales:
- Capture, qualify, prioritize and assigns leads more effectively.
- Notify, deliver and reassign leads to sales teams and qualified agents.
results and close the loop on every lead generated to determine the
most effective partners and the most qualified lead sources.
Unica Leads resources
- White paper: Helping insurers drive more value of the lead management process
More and more insurers are leveraging EMM solutions to efficiently
deliver a superior, seamless customer experience that extends across all
touch points and all lines of business. In this white paper, we focus
on one component of EMM that offers insurers exceptional opportunities
for profit: lead management.