IBM® Coremetrics® LIVEmail provides a closed loop email
marketing system that links online profiles of visitor and customer
activity with your email vendor. These capabilities can help provide the
direct marketing tools necessary to align your products and services to
Manage your email marketing program from end to end
integrated analytics to measure the effectiveness of every email link
and offer in terms of click-throughs, conversion rate, revenue impact,
and engagement statistics like page views and site paths.
information on each visitor enables you to identify people based on
such factors as recency, frequency, browsing behavior, and lifetime
value and then target them for email offers.
- Reduce process
overhead for marketers, and eliminate lost tracking and targeting
opportunities resulting from data entry errors and process failures.
Leverage granular behavioral data
rich visualization to analyze the performance of your Coremetrics
LIVEmail initiatives and compare their impact on key business metrics
- Tie onsite user behavior to email marketing campaigns and combine personalization with immediate knowledge of user activity.
a broad range of questions — not only questions related to who the user
is and what this user likes but also why this particular user is
interacting with your site today.
- Send highly personalized offers that improve conversion and drive ROI with a single click.
- Implement processes to identify and manage segment data.
Access best practice programs
boost performance by using pre-built segments, including product
browsers, cart abandoners, post purchase and dormant customers.
- Incorporate intelligent product recommendations to improve cross sell and up sell performance.
- Leverage best practice segments to retarget key site activities.
Deliver targeted promotions
- Ensure a strong Coremetrics LIVEmail integration and together execute highly targeted email campaigns.
- Build rich visitor segments using dozens of business-impacting metrics.
- Enterprise service provider, ESP, interface enables you to view certified partners or easily request new partner certification.