Enterprise social software is usually described as “Facebook for the workplace.” But the description doesn’t quite convey how these programs, have as the end result not socializing, but getting work done.
True, just like with civilian Facebook, people write biographies of themselves, post occasional pictures, share brief updates about their accomplishments and “follow” others in the company they are interested in.
But there is a business goal here: to use software to create the feeling of everyone working together in the same conference room. My favorite description of enterprise social software came from a customer who said, “When we started our company, the guys working on the next product release sat next to me. But as we got bigger, they moved to another floor, then to another building, and finally to another continent. Enterprise social software helps us feel small again.”
Here is the URL for this bookmark: http://www.forbes.com/sites/ciocentral/2012/01/02/social-media-for-the-enterprise-a-ceos-best-friend/