Dr. Angel Diaz, VP, IBM SWG Standards is the thought provider behind an article on the activities to ensure that the standards being developed for the Open Cloud are drivers by the User.
For an easy read, here is the link to the article - http://www.linux.com/news/featured-blogs/200-libby-clark/625143-ibms-angel-diaz-3-projects-creating-user-driven-standards-for-the-open-cloud.
OpenStack - http://www.openstack.org/
Cloud Standards Customer Council - http://www.cloud-council.org/
TOSCA - https://www.oasis-open.org/committees/tc_home.php?wg_abbrev=tosca