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You can customize (or advance) a basic blog so that it serves many purposes, depending on your goals and main call to action. An advanced blog is ideal in these scenarios:
-You have a lot of static content/messaging to convey, in addition to regular blogging
-Aggregation and organization of information is a high priority
-Your main call to action is a “solo” activity, for example, getting users to download something or broadcasting a message to masses
-You require a marketing-worthy look and feel
*This very Start Here guide is an example of an "Advanced Blog."
Advanced blogs utilize what we call the “minimal” theme. If you have already created your blog following the instructions on the “Basic blog” tab, you are already set up with the minimal theme and can skip to Step 5 below.
Create your blog. Follow the instructions on the “Basic blog” tab. Once you have done so, skip ahead to Step 5.
If you already have a blog, but have not selected the minimal theme, follow Steps 2-4 below to apply the theme.
Be sure you are signed in to developerWorks. On your blog, click “Settings” near the top, as shown below.
You will then be looking at the Preferences section of your blog. Click "Theme" to select your blog theme for customization.
In the Theme selection screen, use the drop-down menu to select the "minimal" theme template.
After you have selected that template click on You have now applied the Minimal theme.
Now that you’ve applied the Minimal theme, you need to prepare it for customization. On that same “Settings -Theme” tab of your blog, click the “Customize” button to download the html templates that control your blog. You now have the ability to edit these templates by going into the "Templates" section of blog preferences. It will look like the screen shot below.
Note: Your blog can be in an Active or Inactive state. Active means your blog is immediately public and searchable and will show up on dW blog lists. Inactive means it is hidden and only people with the direct URL can view the blog; it cannot be searched and is not visible on blog lists. You can use the inactive state to your advantage as you build your blog and make it active when you are ready. To enable or disable Active vs Inactive simply go to your blog "Preferences" and uncheck "Blog is active:"
Click the link below if you want extra customization for your blog such as creating a lead space graphic, adding navigational tabs, pinning a static entry to the top of your blog, featuring specific, blog entries, and more.