Sproxil Saves Lives With Scratch-Off Tags and Robust Back-End Analytics
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Sproxil saves countless lives every year
When you take a look back at the 2010
finalist of the IBM Entrepreneur SmartCamp Competition, one must applaud greatly, the Idea that Sproxil
has developed specifically for the emergent markets. Their work has made it vary easy to identify authentic
drugs, and thereby save countless lives every year.
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The IBM SmartCamp Boston 2010 Startup competition champion
Sproxil, Boston SmartCamp champ and 2010 World SmartCamp honorable mention winner, has developed software and systems that
capture market intelligence in emerging markets using cell phones. The Sproxil service provides automatic
protection against counterfeiters of pharmaceuticals.
Interpol has determined that in Nigeria 80% of all drugs are fake, and in Kenya
fake drugs are big business with more than 11,000 illegal products sold every day. So the system Sproxil
has developed is vary important indeed.
A Genuinely Remarkable Achievement
Here's a video of President Bill Clinton praising Sproxil's important emergent markets innovation and
Sproxil's Ashifi Gogo providing an update on the Sproxil.
click this to learn about Startup King's idea
click this to learn about the SV co-champion
How Sproxil Saves Lives
As consumers purchase a product, they scratch & text a simple numeric code unique to the product, instantly
receiving confirmation of authenticity. Brand owners can then:
- Send personalized real-time offers at the point of purchase.
- Lock down supply chains to prevent product diversion.
- Access live market intelligence in cash-based societies.
It’s more secure than holograms: the booming multi-billion dollar mobile phone market has been using this
method for the last 15 years without any major flaws.
A Powerful Grass Roots Technology
Sproxil is a privately-backed social enterprise with a pretty neat solution to minimize the presence of
counterfeits in emerging markets, while connecting legitimate companies directly to their consumers in a
very scalable way.
They do this with some remarkably simple scratch-off tags and robust back-end analytics, all nicely tied up
with rock-hardened, proven technologies in developing nations..
With the explosive growth in mobile phone access in the developing world, it makes a lot of sense to use a
participatory, "grass roots" technology that is prevalent in such resource-challenged environments.
With millions of dollars worth of counterfeit drugs sold yearly, Sproxil's innovation is a greatly needed
solution to a big problem that will save countless lives every day.
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