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10,000th Successful Project And $75M In Pledges
Kickstarter Celebrates Its 10,000th Successful Project And $75M In Pledges. The growth of the site is remarkable: it has funded the same number of projects in June as they did in their whole first year (1044). The rest of 2011 should prove to me very interesting for Kickstarter and Entrepreneurs looking to expose their Startup to the masses and get the seed mony they need.
Test Your Startup Idea On Kickstarter
Startups fail often because they create a product or service that no one really wants in mass. To mitigate Startup failure you can test your Idea at Kickstarter - A cool place to not only test interest in your idea, but also a great place tp obtain croudsourced funding for your Startup. A good idea, communicated well on KickStarter can spread fast and wide, and the large Kickstarter community can be a tremendous source of money and encouragement.
I've written in the past about 3
big Kickstarter winners from the Tech Category, that combined received over 1.2 Million dollars in funding. Kickstarter Crowdsourcing seed-money is not just for Tech products. You can submit a Kickstarter project for Art, Design, Film, publishing, and others. There are hundreds of Kickstarter success stories and you can read about them at the Kickstarter Hall of Fame page.
To help you get started with your Kickstarter project, and help you succeed with your seed-money goals, I've compiled some KickStarter Tips gleaned from successful projects. I hope these Kickstarter Best Practices guide you to great success.
Kickstarter Best Practices
Create A great video - Project Into - Project highlights - Project Closer
Your intro is very important. Tell everyone who you are and be sincere about why you are submitting a project on Kickstarter. If you have a good story, use it to create a personal connection with the Kickstarter community.
Make sure to clearly express what your project will accomplish for others. Explain how it will help people. If you have a solution to a common problem. Tell us about how your Kickstarter projects solves the question: "There's got to be a better way!".
Your video closer should include a quick recap of your intro, but also what tangible rewards they will get for your individual pledge levels your offer. Show everyone you really love and believe in what you're doing.
Submit meaningful Kickstarter Project updates
Keep the people who opened their wallets to support your Kickstarter project engaged with lots of updates. They can not only follow your project progress on Kickstarter, but you should also offer them Twitter, Facebook and email updates if they want them.
Setting up your your pricing tiers
Every Kickstarter project must be fully funded before its time expires or no money changes hands, so make sure you set your goals high enough to complete your project. Be realistic about how much to ask for, but don't undercut yourself. If you think you have a winner, then be bold and ask for a good amount. Take a look at how others have setup simple pricing tiers and rewards for your project category. People want to pledge $25 and up and fewer tiers produce better results. Project pledge tiers of $25, $50, $100 and $250 do very well.
Make sure to cover all cost of your project
Think through your Kickstarter project carefully and calculate all cost to deliver the end product, including the product design, prototype, production, packaging, rewards, and shipping. Here are a few good companies that other Kickstarter projects have used that can help you determine project cost.
- Quickly prototyping design with 3D printing: Shapeways
- Injection molding: Premier Source
- Simple packaging: Keystone
- Shipping and handling: Shipwire
Do some research and make sure you compare these to others services. Get several quotes to determine your cost.
Promote your Kickstarter Project to your Social Network
The first thing you should do to help drive traffic to your Kickstarter project is to tell all your friends and immediate and extended family members that you have launched a Kickstarter project, and that you need their help with spreading the word. Create a short(less than 250 word) project description and link to your Kickstarter Project and ask them to please forward it to all their friends. Also do the same for everyone that is supporting your project. Ask everyone you know to use their Social Networks to help drive traffic to your project.
Tell related Blogs about your Kickstarter project
Another good way to promote your Kickstarter project is to reach-out to niche category websites and blogers that relate to your Kickstarter product or service. Blogers are always looking for a good story that will appeal to their followers, so don't hesitate to contact them directly. Prepare marketing strategy prior to project launch and make sure you plan out a steady drumbeat of promotion for each week of your project.
Deliver your Kickstarter project awards quickly and get feedback
Once you have reached your goal, make sure that you swiftly deliver the product and rewards to your backers, and ask them to please tell their friends how to get your product after your project closes on Kickstarter. A good place to setup shop quickly after Kickstarter is at Shopify - but there are others, so compare. Also ask your project backers for personal testimonies about how happy they are with your product and rewards. Use these testimonies in your marketing efforts later. Its also a good idea to ask them how to improve your product.
I hope this helps you reach your goals. Kickstarter is a great community of people who care a great deal about many things and are willing to help you if you have something of value to offer them.
Good luck with your Kickstarter project.
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