Wrestlemania 28 The Rock vs. John Cena
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The Rock Versus John Cena is one of the first efforts for both athletes to converge on the social media marketing. What was first used by Floyd Mayweather is now being used by the two biggest WWE superstars.
The twitter feud began early 2011 when The Rock made his way back in the WWE spotlight, both viewing for a math of the century against each other. The most memorable was The Rock suggested John Cena was a Fruity Pebble.
The feud has lasted up to now, and with Wrestlemania coming up tomorrow April 1, 2012, the
What both the athletes have done was create publicity through a social means, changing the way how publicity/marketing dollars are used, even reducing cost. Hopefully we see more exciting uses of twitter, *cough* Mayweather vs Pacquiao *cough
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