What does IBM think of social analytics?
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IBM's social networking platform, IBM Connections, combines analytics, real-time monitoring and social networks connecting employees and partners.
This new social analytics software integrates wikis, blogs, activity streams, email, calendaring and more, and flags relevant data for action. It allows for instant collaboration with one simple click and the ability to build social communities both inside and outside the organization to increase customer loyalty and speed business results.
The new software integrates social networking capabilities with enterprise content management to better connect people with information so they can make informed decisions and act quickly.
To find out what IBM thinks of the power of social analytics and its use in the enterprise, listen to this definitive video as part of the IBM Conversations with Industry Innovators series. Listen to Lenny Liebmann, IT columnist and host, and Deepak Advani, Vice President, IBM Business Analytics Products and Solutions, discuss how the use of social analytics can bring deeper insight for a social business.