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I saw this article at ZDNet.com about Enterprise Gamification, wherein the premise is that if people can participate in solving an objective together (think crowdsourcing), they learn more, the objective is achieved faster (and cheaper) and it's a lot more fun. Who wouldn't love that?
The idea of using games to enhance learning is nothing new. But with computing power achieving unprecedented levels (not just in terms of speed, but scalability and reachability as well), getting lots of people to play their way to a business objective is becoming a reality.
Doubtful? I was too. But the article states wins for Enterprise Gamification such as crowdsourced redesign of a protein as evidence that it works.
Doubtful? I was too. But the article states wins for Enterprise Gamification such as crowdsourced redesign of a protein as evidence that it works.
There are also a number of gamification platforms and tools such as Bunchball, BigDoor, and IActionable. I think this is a far cry from WOW, or XBox, but it's a start.
What do you think?
What do you think?
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