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Stevie Ray Vaughn... nice touch, Chris! <div>&nbsp;</div> It is indeed a very soggy day in Austin, but that has not deterred the thousands of people here at SXSW. In less than an hour, the panels begin. I'm looking forward to attending my first panel titled, Startup Marketing: Big Results with a Small Budget. This panel is focusing on the challenges of start-ups with small marketing budgets to get noticed. <div>&nbsp;</div> And that reminds me, at IBM we work with start-ups everyday through our IBM Global Entrepreneur. Find out more at http://www.ibm.com/isv/startup/. There's a lot going on there for start-ups!