Applying Behavior Design SXSW Session
southworth 100000HBX4 Visits (2263)
Good session on trying to build persuasive design to get people to do certain behavior, use data to tell a story of what people are doing and maping journeys. Not only what influence design has on behavior, but also the impact that behavior has on design.
Here is a summary:
More and more products and services are designed around motivating users and incentivizing change. Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. There are useful academic models and patterns for applying persuasion techniques.
Now it's time to understand how this is applied practically to our products and services. While understanding how powerful behavior design can influence people to be better.Also you need to design these products and services so that they serve the interest of customers, as well as meet business needs. As designers, the choices we make invariably influence users, and now we are harnessing what we know about designing around behavior to produce products and services, that have a positive social impact on people's lives. It's time to move beyond just the concepts and theories and understand how to apply persuasive design responsibly and the value proposition to change behavior.