Social business is about organizations becoming more collaborative, communal and fostering of human relationships. Communications is and integral part of this social transformation. Open and fluid communications helps to build the foundation for trust, a shared sense of purpose and a willingness collaborate and build on each other’s ideas.
Social communication via social computing is a key part of social business and must be integrated into the workplace so that individuals and organizations can interact with one another and innovate to grow and become more productive.
We believe that the GBS platform can help businesses communicate with one another. GBS can leverage its size, power and breadth of information to connect the dots through intra and inter- organization communication.
We also believe that external platforms such as Facebook, Twitter, Foursquare and Tumblr can be used to foster communication and solve similar issues. Through the use of hashtags, check-ins, comment forums, and blog posts, businesses can leverage social media to communicate with their target customers, improve their systems and operations and reach their full potential.