According to Frost & Sullivan, there are six major drivers for midmarket business utilizing cloud computing services.
1. Defer/Avoid expansion of the data center facilities
2. strengthen business continuity
3. prepare for disaster recovery
4. Earn a high return on investment
5. Improve security
6. Defer server purchase
From these six drivers, we can see that midmarket companies are more concerning about the amount of capital invested in their infrastructure. Using the cloud computing services reduce their capital expenditure significantly. Therefore, they are more likely to use the cloud computing services provided by reliable firms than large international firms.