Hubspot.com recently published “The Complete Guide to Setting Up the New Facebook Page Design.” In this article, they discuss five ways to optimize Page’s timeline for better better results. Among these changes, businesses will now be able to optimize their Facebook presence by being more visually engaging, customizing tabs for lead generation, editing images, and featuring highlighted content.
Facebook’s new timeline page design places more of an emphasis on visual content like images and videos, so use that to your advantage. According to an internal Facebook study, “posts including a photo album or picture can generate 2X more engagement than other post types.” Because these images will now appear larger and more prominently on your page, make it a point of posting your best visual content to your Facebook page, or make more of an effort to make the content you already create more visual. Think photos, charts, infographics, and other content visualizations. And hey — you can always use it on other visual-oriented social networks like Pinterest and Google+, too!
2) Feature Custom Tabs in Views & Apps Toolbar for Lead Gen
3) Edit Images That Appear in Your Views & Apps Bar
To build off our last best practice, you’ll also want to make sure you choose the best images possible to represent the items in your Views & Apps toolbar. To customize the way these apps appear on your page, visit the Admin Panel, click ‘Manage,’ and choose ‘Edit Page’ from the dropdown menu. In the ‘Apps’ section, click ‘Edit Settings’ for the specific app image. Then you can upload the new image you’d like to use to feature that app (dimensions should be 111 x 74 pixels). This will enable you to turn your featured apps into compelling calls-to-action, as HubSpot did in the image example above to highlight its HubSpot Welcome App tab. Use these to call attention to your premium content to support Facebook lead generation.
4) Make Sure Your Best Posts Appear on Your Timeline
5) Pin New Featured Promotions Every 7 Days