Some people are intimated by blogging. To the inexperienced, it can be an overwhelming and daunting task. Involved in the process is the creation of the said blog, including the design and layout of the webpage and then there is the content, and the constant and consistent updating. A blog, in the most literally sense is an online journal, but it can take on many roles and serve many different purposes. Today, blogs have become one of the most powerful tools for communicating on the on the internet. With the creation of user friendly blogging platforms like Tumblr and Wordpress, blogs are no longer just for techie-programmers who know how to write code; they are for EVERYONE. But who do we really mean by everyone? Individuals, small businesses, medium businesses and even big, big businesses. Blogs provide a platform for expressions, for a young girl interested in fashion, looking to share her passion for clothes with others with similar interest, to large corporations looking to keep their customers updated on the latest products that are being offered or in the development stages. Blogs have become an essential part of the social atmosphere and have become increasingly more prevalent in the social business environment. Blogs can help business create an online community and a loyal following, create a forum for discussion where customers can express their concerns and opinions and can add value in many ways. Here are the top 5 reasons why we believe blogs are so important for social business:
1. Establishes an online presence and helps you build your brand.
2. Allows you to interact and communicate with your customers base while expanding your market reach.
3. Lets you evaluate and respond to market needs in real time.
4. Helps you establish trust.
5. Makes business fun!
Check out this article for more detailed ways that blogging can improve your business...