Scott Laningham recently caught up with Kevin Maney, co-author of “Making the World Work Better”: the book sponsored by IBM as part of its centennial celebrations.
Kevin gives some background on the project, including how the book came about. Rather than commissioning a puff-piece or coffee table edition, Senior VP of Marketing Jon Iwata asked three renowned external journalists to put together a detailed narrative. A brave move, Kevin states. For his section on the evolution of information technology, Kevin explains how he started building out a 100-year history, finally drawing the conclusion that IBM has been a major player (not starting from this perspective).
Kevin also points out that the development has been a constant march. There hasn’t been one product or innovation that stands out on its own. Even the recent IBM Watson project has a legacy stretching far behind it. Having said that he does single out the legendary System/360 that was developed in the 1960s.
For more on this exciting project, listen to the whole podcast interview.