In case you missed it, in October Arvind Sathi published Customer Experience Analytics. Thisflashbook describes the key to real-time adaptive customer relationships. Many Streams use cases are mentioned in the first chapter to describe how in many industries, real time information is analyzed to help make recommendations for next best actions and marketing activities. An entire chapter is devoted to Stream Computing and gives a short overview of InfoSphere Streams. This makes a great giveaway for customers and prospects, especially in Marketing departments that are working to better understand customers and improve interactions with customers.