In this fast-paced technical world, it is becoming more important than ever for businesses to make use of collaboration tools. With these tools, employees can get valuable feedback on projects, share ideas, and improve communication. That last part is the one of the most important benefits.
Many companies struggle with providing effective communication to their employees. Without effective communication, important company projects will undoubtedly fail. Email can no longer be THE communication medium of the company. The implementation of a central collaboration system at your company is critical because it solves this problem. Having a central location in your company where everyone in the company can collaborate and communicate will open up those communication channels. GBS strives to provide companies with collaboration solutions. We are an industry leader in deploying the IBM Lotus Software Suite and it is our mission to help businesses collaborate. Go social today with GBS.
Becoming a social business means recognizing the need for employees to become “digital citizens” and providing the training for them to manage their digital reputations. It also means a company must also have an effective, safe and secure digital tool to reach its many audiences.
Social media, like Facebook and Twitter, should not be the place for the public face of a company’s PR strategy. Conversations are fleeting and have little structure, and at times damaging to a companies reputation. It is difficult to direct them to higher level and most of them are definitely not tied to the company’s business or executive agenda.
The dynamic online newsroom is rapidly becoming the place to hold an effective conversation with a company’s many and diverse audiences. It translates the corporate agenda intocompelling stories that the media, customers, employees, vendors and stakeholders want to read, learn more about, believe in and contribute – all on a regular basis.
In the world of social media, Twitter has become the headline. Facebook is the front page. Blogs are the editorials. The online newsroom is the entire publication. It becomes a company’s content engine – complete with social media – that’s archived for history.
What is an Online Newsroom?
• It is a new business forum that enables a company’s story to be actively told in a journalistic way – from a perspective that only the company can offer.
• The newsroom is the place to hold an open, on going conversation. It is the factory that runs a company’s content engine aligned to the business agenda.
• It’s where local, national and international media can obtain credible stories, photos, videos and story ideas around the clock.
An online newsroom platform is safe and secure – for readers and company alike. There is no profiling, data-mining, security issues and blocked access – all potential landmines for lawsuits, not only the social media sites but also the companies using them. Recent findings have revealed the pervasive spread of social media within companies, and both the companies and their IT departments have
The 2011 Social Media Protection Flash Poll, commissioned by Symantec Corporation, announced findings, which examined how organizations protect themselves from negative consequences of using social networking sites such as Facebook, Twitter and
Who Benefits from the Online Newsroom?
• Customers can find the latest company information told in a compelling format.
• Employees receive a new source to stay in touch with their company.
• Business partners have can learn your story from the company’s unique perspective.
• Stakeholders receive valuable information tool to follow their investments.
• Industry experts have a platform to voice their visions for the industry.
• Company leaders have a respected source to regularly voice their thought leadership.
The newsroom allows a company or organization to communicate directly with reporters, influencers and the public. As the company’s content engine, it is branded and integrated with the corporate website and social media sites.
The dynamic online newsroom is proved to be a trust worthy communications tool for reputation management. Born from crisis, it has evolved into an effective best practice, according to the Communications Executive Council study, “How to Build a Leading Online Newsroom.”
Dynamic newsrooms also invite others – including employees, customers and business partners – to tell stories in ways that increase a company’s credibility and brand. This balanced brand journalism blends different perspectives, offering well-grounded points of view and fresh insight into a company’s operations and relationships.
The power of an online newsroom comes from:
· Aligning content to the CEO or business agenda.
· Creating a clear line of sight into the business – for employees, customers, suppliers and other shareholders.
· Offering a platform for executives to express their thought leadership.
· Creating shared communities of interest through credible stories about the business and industry.
· Building credibility for corporate reputation through open and transparent communications with various stakeholders.
· Real reputation management involves creating an authentic online voice and maintaining a respected image through credible news.
The dynamic online newsroom is the new business platform that allows a company to apply its insights and expertise to a wide variety of different business processes, as well as a wide variety of diverse audiences.
Analyzing associated social metrics is key to organizations successful implementation of a social strategy. Retail companies analyze product sales, hotel chains collect metrics on capacity, why is it that companies attempting to become more social don’t measure and analyze key statistics when implementing a social strategy. How many employees are actively using the company’s collaborative communication tools and how. How many key influencers have responded to tweets or Facebook posts. These kinds of metrics are important when determining if a campaign is merely being ignored by its audience or whether active participation is fostered. If the goal of a social media strategy is to foster participation and collaboration with its users rather than merely providing information or an unused social platform, collecting and analyzing metrics is the only way to measure success and have affective management of the initiative.
One way that large companies can use social media is to gather ideas from all their employees. This can be done by providing a platform where every quarter a new challenge, or question, can be presented to the employees, and the employees are welcomed and encouraged to submit any new and innovative idea they may have.
For example, a company, such as AT&T, may be wonder what their employees ideas are to improve customer service. By posting an idea on a social site, and allowing open suggestions and ideas to be submitted, AT&T would be tapping into a large pool of resources to get great ideas that could keep the company ahead of the competition.
There are many aspects that could add to this process to make it more exciting, and really get people enthusiastic about participating. Turning simple suggestions into a kind of environment that would allow people to invest points or "stock" in the ideas the most agree with, would allow a large or small company to see the majority vote. Also, adding either cash prizes for top winners of the idea market would help get employees excited about participating.
Not to mention, the company would not be the only ones benefiting from this social process. The employees would get great feedback from their managers, as well as comments and interaction from fellow employees, that would give great encouragement, or even give feedback that would make them think about their suggestion in a new light.
Using social media to give employees of a company the ability to feel like they are really contributing their ideas, and their ideas may possibly be implemented due to their suggestion, is a great way to get any company's employees on board with the social media business!