Target customers through the Direct Marketing menu of SPSS Statistics
Variables and their characteristics
From the developerWorks archives
Date archived: January 13, 2017 | First published: January 29, 2013
Discover how to use the simple but effective customer-targeting algorithms in the SPSS Statistics Direct Marketing menu. Learn about the statistical issues that are related to potential variables and that can degrade analysis, and the commonly used customer characteristics and potential danger points. Review how to make the transition from SPSS Statistics Direct Marketing models to big data.
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