Smarter commerce warranty case management
How to increase revenue and customer intimacy
From the developerWorks archives
Date archived: January 13, 2017 | First published: May 01, 2012
Traditionally, warranty claims are viewed as a cost of doing business. Successful companies know that warranty claims provide an opportunity to increase revenue and customer loyalty. Taking advantage of the opportunities requires technologies that provide access to multiple types of structured and unstructured data, enable analysis and correlation of all data, and automate recommendations for actions to achieve desired business results. By using IBM Smarter Analytics and Smarter Commerce solution frameworks companies can proactively detect and manage warranty issues. In this article we present a solution pattern that provides a viable approach for integrating the information, people, and processes needed for a more comprehensive warranty management solution. This approach provides companies with an innovative solution to positively impact the customer lifetime value score and bottom line financial results. See how the pattern exploits the capabilities of enterprise marketing management and case management to provide an end-to-end solution. Companies pursuing the benefits of analytic-driven data can realize meaningful actions from both a business and customer perspective.
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