Microsegmentation solutions for healthcare insurers
Using SPSS Statistics Base and decision trees
From the developerWorks archives
Date archived: January 13, 2017 | First published: June 26, 2012
The healthcare industry is experiencing dramatic change that is resulting in greater access to valuable member data. This article discusses many of the technological changes in the industry, including a member-focused shift toward customization of health offerings to drive increased member satisfaction and retention. Review two segmentation-based case studies, with tips on the development process, data collection, segmentation, and deployment. Examine the amplitude of health data and how these traditional segmentation approaches remain relevant as solutions around the management of big healthcare data.
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