Enhancing IBM Enterprise Market Management solutions with master data

A trusted base for EMM

From the developerWorks archives

David Radley

Date archived: January 13, 2017 | First published: March 14, 2013

Having good data backing Enterprise Marketing Management (EMM) solutions reduces the number of duplicate, missing, and incorrect offers that you send to your customers and prospects. In this article, learn the design considerations and patterns for supplying master data to EMM solutions. The article also describes good practices when using IBM® InfoSphere® Master Data Management in your solution. After you have a single view of the master data for EMM, you can leverage this source-trusted data across your enterprise. Master data then becomes the foundation of your Smarter Analytics and Smarter Commerce solutions.

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Zone=Information Management
ArticleTitle=Enhancing IBM Enterprise Market Management solutions with master data