Integration of InfoSphere Warehouse Data Mining with IBM Cognos Reporting, Part 3 , Invoke mining dynamically from Cognos using a market basket analysis example
From the developerWorks archives
Date archived: January 13, 2017 | First published: December 30, 2008
Association rules express which items, events or other entities often occur simultaneously in large datasets. This knowledge can be applied, for instance, in market basket analysis to leverage cross-selling potentials by recommending products that are ofter bought together. You can apply association rule mining in InfoSphere Warehouse and export the resulting model to Cognos reports, similar to the way previous articles in this series did with Cluster and Classification models. Since association rule mining is a highly interactive task, a better solution would be to allow the user to call mining directly from a Cognos report, possibly specifying additional parameters. Such an approach can be denoted as dynamic or ad hoc mining. In this article you will learn to achieve this.
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